Understanding customers /
Rice, Chris.
Understanding customers / - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1997. - vi, 312 p. : ill. ; - The marketing series. Student .
Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993. "Published on behalf of the Chartered Institute of Marketing."
0750623225
Consumer behavior.
Marketing
658.812 RIC
Understanding customers / - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1997. - vi, 312 p. : ill. ; - The marketing series. Student .
Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993. "Published on behalf of the Chartered Institute of Marketing."
0750623225
Consumer behavior.
Marketing
658.812 RIC