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The marketing book /

The marketing book / - 3rd ed. - Oxford ; Boston : Butterworth-Heinemann, 1994. - xlii, 740 p. : ill. ; - The marketing series .

"Published on behalf of the Chartered Institute of Marketing."

ISBN: 0750620226

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 MAR

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