Sales force management /
Churchill, Gilbert A.
Sales force management / - 5th ed. - New York Irwin Professional Publishing, 1997. - 813 p. ; - Irwin series in statistics. .
This research/theory based text cites the theoretical foundations of sales mangement. The material in previous editions has been expanded to include empowerment, stress management, leadership and strategic management. Experimental applications are also included appearing at the end of the chapters, providing the student with the opportunity to work relevant topics.
0256137870 (hardcover) 9780256137873 (hardcover)
management
sales management
658.8101 CHU
Sales force management / - 5th ed. - New York Irwin Professional Publishing, 1997. - 813 p. ; - Irwin series in statistics. .
This research/theory based text cites the theoretical foundations of sales mangement. The material in previous editions has been expanded to include empowerment, stress management, leadership and strategic management. Experimental applications are also included appearing at the end of the chapters, providing the student with the opportunity to work relevant topics.
0256137870 (hardcover) 9780256137873 (hardcover)
management
sales management
658.8101 CHU