Marketing communications strategy 98/99, (Record no. 2220)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01619nam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750640294 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750640299 (paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 YES |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Yeshin,Tony |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications strategy 98/99, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | [S.l.] : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 303p. ; |
| 490 1# - SERIES STATEMENT | |
| Series statement | Cim student workbook: diploma. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner. Marketing Communications Strategy has been specifically written for students studying for the Marketing Communications Strategy module in the CIM Diploma. It is endorsed and recommended by Trevor Watkins the CIM Chief Examiner. Written to help you pass first time, the text layout is lively and interactive. Each Unit has the same structure to help make learning easier and more consistent. Units contain: * Unit objectives to make planning your time easier * Unit tasks to help you test what you've learnt * practical examples and case studies to relate theory to practice * helpful questions to test your knowledge * where to find out more in case you're stuck * succinct chapter summary * revision tips to get you through the exam Quotes from users of the first editions include: 'They have proved invaluable.' 'Very well put together in my opinion.' Essential Reading in the CIM Recommended Reading list. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | marketing,communication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.amazon.com/exec/obidos/ASIN/0750640294/chopaconline-20 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Ichemc Library | Ichemc Library | General Stacks | 19/09/2015 | 658.8 YES | 002385 | Books |