Introductory marketing / (Record no. 2223)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00953nam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0748717838 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780748717835 (paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PAG |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Page, Stephen. |
| 245 10 - TITLE STATEMENT | |
| Title | Introductory marketing / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | [S.l.] : |
| Name of publisher | Nelson Thornes Ltd, |
| Year of publication | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 288 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Although this text guides the student through the essential theory, its emphasis is on an interactive approach which shows how marketing works in practice. At key points there are discussion points and case studies combined with activities and assignments to develop and reinforce knowledge and skill. The discussion ranges from market research and consumer behaviour to the key elements of the marketing mix, international marketing and the legal dimension, before concluding with marketing planning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | marketing |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.amazon.com/exec/obidos/ASIN/0748717838/chopaconline-20 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Ichemc Library | Ichemc Library | General Stacks | 19/09/2015 | 658.8 PAG | 002618 | Books |