Marketing / (Record no. 2229)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00435pam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0801606020 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BER |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Berkowitz, Eric N. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | St. Louis : |
| Name of publisher | Times Mirror/Mosby College Pub., |
| Year of publication | 1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxv, 747 p. : |
| Other physical details | ill. (some col.) ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Ichemc Library | Ichemc Library | General Stacks | 19/09/2015 | 658.8 BER | 004739 | Books |