International marketing, third edition / (Record no. 2347)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01351nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750622415 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750622417 (paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PAL |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Paliwoda, Stanley. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing, third edition / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | [S.l.] : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 768 p. ; |
| 490 1# - SERIES STATEMENT | |
| Series statement | Chartered institute of marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography. Fully revised and updated edition of this established text Expanded coverage of Eastern Europe and the Pacific Rim Includes self-assessment and discussion questions, key terms and references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Michael. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.amazon.com/exec/obidos/ASIN/0750622415/chopaconline-20 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Ichemc Library | Ichemc Library | General Stacks | 20/10/2015 | 658.8 PAL | 002611 | Books |