Marketing Management (Record no. 5099)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00537nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789356062665 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India |
| Name of publisher | Pearson India Education Services Pvt.Ltd. |
| Year of publication | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 596 p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Indian Case Studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller,Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chernev,Alexander |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth,Jagadish N |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shainesh,G |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Non-fiction | Ichemc Library | Ichemc Library | 03/03/2025 | 658.8 KOT | 007638 | Reference | ||
| Non-fiction | Ichemc Library | Ichemc Library | 03/03/2025 | 658.8 KOT | 007639 | Books | ||
| Non-fiction | Ichemc Library | Ichemc Library | 03/03/2025 | 658.8 KOT | 007640 | Books |