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Basic marketing :
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TextPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 1 CD ROM (4 3/4 in.)ISBN: - 0072525231 (alk. paper : hbk.)
- 9780072947038 (hbk.)
- 658.8
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Ichemc Library General Stacks | Non-fiction | 658.8 PER (Browse shelf(Opens below)) | Available | 004785 | |||||||||||||
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Books
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Ichemc Library General Stacks | Non-fiction | 658.8 PER (Browse shelf(Opens below)) | Available | 004784 |
Total holds: 0
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| 658.8 PAG Introductory marketing / | 658.8 PAL International marketing, third edition / | 658.8 PER Application in Basic Marketing | 658.8 PER Basic marketing : | 658.8 PER Basic marketing : | 658.8 PER Applications in basic marketing : | 658.8 PIE Market-led strategic change : |
McCarthy's name appears first on the earlier edition.
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