TY  - BOOK
AU  - Rice,Chris
AU  - Rice,Chris
TI  - Understanding customers
T2  - The marketing series. Student
SN  - 0750623225
U1  - 658.812 RIC 
PY  - 1997///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Consumer behavior
KW  - Marketing
N1  - Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993; "Published on behalf of the Chartered Institute of Marketing."
UR  - http://www.loc.gov/catdir/description/els032/97152232.html
UR  - http://www.loc.gov/catdir/toc/els032/97152232.html
ER  -