TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
AU  - Crittenden,Victoria Lynn
TI  - Strategic marketing management cases
SN  - 0256136890
U1  - 658.8/02 CRA 
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Marketing
ER  -