TY  - BOOK
AU  - Baker,Michael John
TI  - The marketing book
T2  - The marketing series
SN  - 0750620226
U1  - 658.8  MAR 
PY  - 1994///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - "Published on behalf of the Chartered Institute of Marketing."
UR  - http://www.loc.gov/catdir/enhancements/fy1117/95118370-d.html
ER  -