TY  - BOOK
AU  - McDonald,Malcolm
TI  - Marketing plans
T2  - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
SN  - 0750641169
U1  - 658.8/02 
PY  - 1999///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - "Published in association with the Chartered Institute of Marketing."; Includes index
ER  -