TY  - BOOK
AU  - McDonald,Malcolm
TI  - Marketing plans : how to prepare them: how to use them
T2  - The marketing series. Professional development
SN  - 075062213X
U1  - 658.802 MCD 
PY  - 1995///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."; Includes index
ER  -