TY  - BOOK
AU  - Jr,E.Jerome McCarthy William D.Perre
TI  - Applications in basic marketing
SN  - 0072864710 (paperback)
U1  - 658.8 PER 
PY  - 2005///
CY  - [S.l.]
PB  - McGraw-Hill/Irwin
KW  - marketing
N2  - Paperback
UR  - http://www.amazon.com/exec/obidos/ASIN/0072864710/chopaconline-20
ER  -