TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.,Jr
AU  - Crittenden,Victoria L.
TI  - Strategic marketing management cases
T2  - The irwin series in marketing
SN  - 0256136890 (paperback)
U1  - 658.802 CRA 
PY  - 1995///
CY  - New York
PB  - Richard D Irwin
KW  - management
KW  - marketing
N2  - Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies
UR  - http://www.amazon.com/exec/obidos/ASIN/0256136890/chopaconline-20
ER  -