TY  - BOOK
AU  - Dempster,Craig
AU  - Lee,John
TI  - The rise of the platform marketer
SN  - 9781119059721 (cloth)
U1  - 658.872 DEM 
PY  - 2015///
CY  - New York
PB  - Wiley
KW  - Internet marketing
KW  - Internet advertising
KW  - Relationship marketing
KW  - Social media
KW  - Customer relations
N1  - Includes index; The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management
ER  -