000 00772cam a2200229 a 4500
020 _a0750623225
082 0 0 _a658.812 RIC
100 1 _aRice, Chris.
245 1 0 _aUnderstanding customers /
250 _a2nd ed.
260 _aOxford ;
_aBoston :
_bButterworth-Heinemann,
_c1997.
300 _avi, 312 p. :
_bill. ;
490 1 _aThe marketing series. Student
500 _aRev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.
500 _a"Published on behalf of the Chartered Institute of Marketing."
650 0 _aConsumer behavior.
650 0 _aMarketing
700 1 _aRice, Chris.
856 4 2 _uhttp://www.loc.gov/catdir/description/els032/97152232.html
856 4 1 _uhttp://www.loc.gov/catdir/toc/els032/97152232.html
942 _cBK
999 _c1529
_d1529