000 00385pam a2200169 a 4500
020 _a0256136890
082 0 0 _a658.8/02 CRA
100 1 _aCravens, David W.
245 1 0 _aStrategic marketing /
250 _a5th ed.
260 _aChicago :
_bIrwin,
_cc1997.
300 _axviii, 670 p. :
_bill. ;
650 0 _aMarketing
650 0 _aMarketing
650 0 _aMarketing
942 _cREF
999 _c1536
_d1536