| 000 | 00585cam a2200193 a 4500 | ||
|---|---|---|---|
| 020 | _a0750641169 | ||
| 082 | 0 | 0 | _a658.8/02 |
| 100 | 1 | _aMcDonald, Malcolm. | |
| 245 | 1 | 0 | _aMarketing plans : |
| 250 | _a4th ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1999. |
||
| 300 |
_axviii, 578 p. : _bill. ; |
||
| 490 | 1 | _aThe Chartered Institute of Marketing/Butterworth-Heinemann marketing series | |
| 500 | _a"Published in association with the Chartered Institute of Marketing." | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aMarketing | |
| 942 | _cBK | ||
| 999 |
_c1951 _d1951 |
||