| 000 | 00611nam a2200193 a 4500 | ||
|---|---|---|---|
| 020 | _a075062213X | ||
| 082 | 0 | 0 | _a658.802 MCD |
| 100 | 1 | _aMcDonald, Malcolm. | |
| 245 | 1 | 0 | _aMarketing plans : how to prepare them: how to use them |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1995. |
||
| 300 |
_axiii, 485 p. : _bill. ; |
||
| 490 | 1 | _aThe marketing series. Professional development | |
| 500 | _a"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aMarketing | |
| 942 | _cBK | ||
| 999 |
_c2336 _d2336 |
||