| 000 | 00905nam a2200229 a 4500 | ||
|---|---|---|---|
| 020 | _a0256136890 (paperback) | ||
| 020 | _a9780256136890 (paperback) | ||
| 082 | _a658.802 CRA | ||
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 | _aStrategic marketing management cases / |
| 250 | _a5th ed. | ||
| 260 |
_aNew York _bRichard D Irwin, _c1995. |
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| 300 | _a725 p. ; | ||
| 490 | 1 | _aThe irwin series in marketing. | |
| 520 | _aFocusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies. | ||
| 650 | _amanagement | ||
| 650 | _amarketing | ||
| 700 | 1 | _aLamb, Charles W., Jr. | |
| 700 | 1 | _aCrittenden, Victoria L. | |
| 856 | 4 | 0 | _uhttp://www.amazon.com/exec/obidos/ASIN/0256136890/chopaconline-20 |
| 942 | _cBK | ||
| 999 |
_c409 _d409 |
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