| 000 | 00675cam a2200217 i 4500 | ||
|---|---|---|---|
| 999 |
_c4743 _d4743 |
||
| 020 | _a9781119059721 (cloth) | ||
| 082 | 0 | 0 | _a658.872 DEM |
| 100 | 1 | _aDempster, Craig. | |
| 245 | 1 | 4 | _aThe rise of the platform marketer : |
| 260 |
_aNew York _bWiley _c2015 |
||
| 300 |
_axii, 228 pages : _billustrations ; |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aThe age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aInternet advertising. | |
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 | _aSocial media | |
| 650 | 0 | _aCustomer relations. | |
| 700 | 1 | _aLee, John, | |
| 942 | _cBK | ||