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Marketing plans : how to prepare them: how to use them

McDonald, Malcolm.

Marketing plans : how to prepare them: how to use them - 3rd ed. - Oxford ; Boston : Butterworth-Heinemann, 1995. - xiii, 485 p. : ill. ; - The marketing series. Professional development .

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." Includes index.

ISBN: 075062213X

Subjects--Topical Terms:
Marketing
Marketing

Dewey Class. No.: 658.802 MCD

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