Marketing plans : how to prepare them: how to use them (Record no. 2336)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 075062213X |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 MCD |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McDonald, Malcolm. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing plans : how to prepare them: how to use them |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford ; |
| -- | Boston : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 485 p. : |
| Other physical details | ill. ; |
| 490 1# - SERIES STATEMENT | |
| Series statement | The marketing series. Professional development |
| 500 ## - GENERAL NOTE | |
| General note | "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Ichemc Library | Ichemc Library | General Stacks | 20/10/2015 | 658.802 MCD | 002435 | Books | ||
| Non-fiction | Ichemc Library | Ichemc Library | General Stacks | 20/10/2015 | 658.802 MCD | 002434 | Books |