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The rise of the platform marketer :

Dempster, Craig.

The rise of the platform marketer : - New York Wiley 2015 - xii, 228 pages : illustrations ;

Includes index.

The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.

ISBN: 9781119059721 (cloth)

Subjects--Topical Terms:
Internet marketing.
Internet advertising.
Relationship marketing.
Social media
Customer relations.

Dewey Class. No.: 658.872 DEM

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