The rise of the platform marketer : (Record no. 4743)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00675cam a2200217 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119059721 (cloth) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 DEM |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dempster, Craig. |
| 245 14 - TITLE STATEMENT | |
| Title | The rise of the platform marketer : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Wiley |
| Year of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 228 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Relationship marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Social media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, John, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Ichemc Library | Ichemc Library | General Stacks | 24/06/2019 | 658.872 DEM | 007414 | Books | ||
| Non-fiction | Ichemc Library | Ichemc Library | General Stacks | 24/06/2019 | 658.872 DEM | 007415 | Books |