Understanding customers /

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TextSeries: Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997.Edition: 2nd edDescription: vi, 312 p. : illISBN:

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	Books	Ichemc Library General Stacks		Non-fiction		658.812 RIC (Browse shelf(Opens below))					Available			002420

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Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.

"Published on behalf of the Chartered Institute of Marketing."

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