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Strategic marketing management cases /

Cravens, David W.

Strategic marketing management cases / - 5th ed. - New York Richard D Irwin, 1995. - 725 p. ; - The irwin series in marketing. .

Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.

ISBN: 0256136890 (paperback) 9780256136890 (paperback)

Subjects--Topical Terms:
management
marketing

Dewey Class. No.: 658.802 CRA

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