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Strategic marketing management cases / (Record no. 409)

MARC details
000 -LEADER
fixed length control field	00905nam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0256136890 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9780256136890 (paperback)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802 CRA
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Cravens, David W.
245 10 - TITLE STATEMENT
Title	Strategic marketing management cases /
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New York
Name of publisher	Richard D Irwin,
Year of publication	1995.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	725 p. ;
490 1# - SERIES STATEMENT
Series statement	The irwin series in marketing.
520 ## - SUMMARY, ETC.
Summary, etc	Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Lamb, Charles W., Jr.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Crittenden, Victoria L.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	http://www.amazon.com/exec/obidos/ASIN/0256136890/chopaconline-20
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Collection code	Home library	Current library	Shelving location	Date acquired	Full call number	Accession Number	Koha item type
Non-fiction	Ichemc Library	Ichemc Library	General Stacks	07/03/2015	658.802 CRA	002911	Books
	Ichemc Library	Ichemc Library	General Stacks	20/10/2015	658.802 CRA	002908	Books
	Ichemc Library	Ichemc Library	General Stacks	20/10/2015	658.802 CRA	002907	Reference