Strategic marketing management cases /

By:

Cravens, David W

Contributor(s):

Material type:

TextSeries: Publication details: New York Richard D Irwin, 1995.Edition: 5th edDescription: 725 pISBN:

0256136890 (paperback)
9780256136890 (paperback)

Subject(s):

DDC classification:

658.802 CRA

Online resources:

Click here to access online

Summary: Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.

Reviews from LibraryThing.com:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Ichemc Library General Stacks		658.802 CRA (Browse shelf(Opens below))	Available	002908
Reference	Ichemc Library General Stacks		658.802 CRA (Browse shelf(Opens below))	Not for loan	002907
Books	Ichemc Library General Stacks	Non-fiction	658.802 CRA (Browse shelf(Opens below))	Available	002911

Total holds: 0

Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.

There are no comments on this title.

to post a comment.

here