The rise of the platform marketer :

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TextPublication details: New York Wiley 2015Description: xii, 228 pages : illustrationsISBN:

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Contents:

The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ichemc Library General Stacks		Non-fiction		658.872 DEM (Browse shelf(Opens below))					Available			007414
	Books	Ichemc Library General Stacks		Non-fiction		658.872 DEM (Browse shelf(Opens below))					Available			007415

Total holds: 0

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Previous	658.84 MAJ Major markets for unmanufactured tobacco /	658.8/48 FIF International marketing strategy /	658.87 LEV Retailing management /	658.872 DEM The rise of the platform marketer :	658.872 DEM The rise of the platform marketer :	658.89 TRO Tropical and off - Season Fresh Fruits and Vegetables	658.9 IND Industrial Development and Productivity	Next

Includes index.

The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.

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