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Strategic marketing management cases /
Material type:
TextSeries: Publication details: New York Richard D Irwin, 1995.Edition: 5th edDescription: 725 pISBN: - 0256136890 (paperback)
- 9780256136890 (paperback)
- 658.802 CRA
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Ichemc Library General Stacks | 658.802 CRA (Browse shelf(Opens below)) | Available | 002908 | ||||||||||||||
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Ichemc Library General Stacks | 658.802 CRA (Browse shelf(Opens below)) | Not for loan | 002907 | ||||||||||||||
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| 658.802 CRA Strategic marketing management cases / | 658.8/02 CRA Strategic marketing management cases / | 658.8/02 CRA Strategic marketing / | 658.802 CRA Strategic marketing management cases / | 658.802 CRA Strategic marketing management cases / | 658.8/02 MCD Marketing plans : | 658.802 MCD Marketing plans : how to prepare them: how to use them |
Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.
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